YOU BE THE JUDGE
TURNING ALL LEBANESE INTO REAL INFLUENCERS
Big food chains use influencers to convince consumers that their products taste great.
Roadster, a beloved Lebanese diner, was so confident in their fantastic flavors they didn't need influencers to influence anything. They let people judge.
Roadster's campaign was a great success amongst the Lebanese public, who engaged with the campaign on social media in unprecedented numbers, most notably on X and TikTok.
But more importantly, Roadster managed to turn all of their customers into real influencers in their own right.
